Privacy Policy

1. Who we are

Reterna is a local search and lead-response service for licensed medical spas, operated by Ander Wolf LLC (“Reterna,” “we,” “us,” or “our”). This Privacy Policy explains what we do with information collected through our website at reterna.health, through our business phone and text line, and through the calls, forms, and emails people use to reach us.

This policy applies to people who visit our site, book a consultation, or communicate with us about our services. It does not cover the patient information we process on behalf of medical spa clients, which is governed separately — see section 11.

2. Information we collect

We collect only what we need to answer enquiries and deliver our services. Specifically:

Information you give us directly

• Contact details — your name, business name, business email address, and business phone number.
• Booking information — the date and time you select when you schedule a consultation, and any notes or questions you add to the booking form.
• Business information — details you share about your practice, such as your website address, location, treatment mix, or current marketing setup, so we can prepare for a call.
• Communications — the content of emails, text messages, voicemails, and call notes exchanged between you and Reterna.
• Billing information — if you become a client, the details needed to invoice you. Card and bank details are handled by our payment processor and are not stored on our systems.

Information collected automatically

• Server and log data — our web host records standard technical information such as IP address, browser type, device type, referring page, and the pages you view, along with the date and time.
• Cookies and similar technologies — see section 6.

Information from public sources

Before contacting a prospective client, we may review publicly available business information — for example a Google Business Profile, a business website, or a public business directory listing. This is business information, not personal information about consumers, and we do not compile it into profiles for sale.

3. How we use information

We use the information described above to:

• respond to your enquiry and schedule, confirm, or reschedule consultations;
• send you the materials you asked for, such as a rank grid or audit for your business;
• provide, operate, and support the services you engage us for;
• send service-related messages about your account, your project, or your invoices;
• send occasional information about our services, where you have agreed to receive it;
• maintain the security and reliability of our site and systems; and
• meet our legal, tax, and record-keeping obligations.

We do not sell personal information, and we do not rent or trade contact lists.

4. Text messaging and mobile information

Reterna operates a business phone line that can send and receive text messages. This section explains how that works and what we do with mobile information.

How you opt in

We send text messages only to people who have agreed to receive them. Consent is obtained in one of two ways:

• You text us first. By starting a text conversation with Reterna at our published business number, you agree to receive conversational text messages from Reterna in reply.
• You tell us during a call or on a form. If you give us your mobile number on a call or through a form on our website and agree to be contacted by text, we will treat that as your consent and record when and how it was given.

Consent to receive text messages is not a condition of purchase of any goods or services from Reterna. We do not send text messages to numbers obtained from purchased lists, from public business directories, or from any third party.

What we send

Messages relate to your enquiry or your account with us — replying to your questions, confirming or rescheduling a consultation, following up after a call, and sending information you have requested. Message frequency varies. Message and data rates may apply.

How to stop

Reply STOP to any message to opt out at any time. We will send one confirmation that you have been unsubscribed, and then send nothing further unless you opt in again. Reply HELP for assistance, or contact us using the details in section 14.

Carriers are not liable for delayed or undelivered messages. Full messaging terms are set out in our SMS Terms.

5. How we share information

We share information only in the limited circumstances below. As stated in section 4, text messaging opt-in data and consent are excluded from every category listed here and are not shared with any third party.

• Service providers. Companies that run our infrastructure on our behalf — website hosting, email, phone and text messaging, scheduling, customer records, and payment processing. They may use the information only to provide their service to us.
• Professional advisers. Our accountant or legal adviser, where needed and under a duty of confidentiality.
• Legal requirements. Where we are required to by law, regulation, subpoena, or valid legal process, or where necessary to protect our rights, safety, or property.
• Business transfer. If Reterna is involved in a merger, acquisition, or sale of assets, information may transfer as part of that transaction. We will give notice before your information becomes subject to a different privacy policy.

We do not sell, rent, or trade personal information, and we do not share it with third parties for their own marketing purposes.

6. Cookies and analytics

Our website uses cookies and similar technologies that are necessary for the site to function, and to understand how visitors use it so we can improve it. Our scheduling tool sets cookies so that a booking works correctly across pages.

We use Google Analytics 4, a web analytics service provided by Google LLC, to measure how the site is used. It sets cookies and collects information such as the pages you view, how long you spend on them, the approximate location derived from your IP address, and the site or search that referred you. We use this only in aggregate, to understand which pages are useful and where visitors come from. We have not enabled Google Analytics advertising features, and we do not use it to build advertising audiences or to identify you personally. Google processes this information on our behalf and its own use of it is governed by the Google Privacy Policy. You can prevent Google Analytics from collecting your data by installing the Google Analytics Opt-out Browser Add-on.

Google Analytics is not used on any system that holds patient information, and we do not place it on our clients’ patient-facing booking or intake systems.

You can set your browser to refuse cookies or alert you when they are being set. Parts of the site may not work properly if you do. We do not respond to browser “Do Not Track” signals, as no common standard for them has been adopted.

7. How long we keep information

We keep enquiry and consultation records for as long as needed to respond to you and for a reasonable period afterwards, and client records for the duration of our engagement plus the period required for tax and legal purposes. Records of text messaging consent and opt-out are kept for as long as we operate the messaging programme, because we are required to be able to demonstrate them. When information is no longer needed, we delete it or render it unidentifiable.

8. How we protect information

We use access controls, encryption in transit, reputable vendors, and the principle of collecting as little as possible. No method of transmission or storage is completely secure, so we cannot guarantee absolute security — but we take these obligations seriously and review them as we grow.

9. Your rights and choices

• Access and correction. Ask us what information we hold about you, and ask us to correct it if it is wrong.
• Deletion. Ask us to delete your information, subject to records we must keep by law.
• Email. Unsubscribe using the link in any marketing email, or reply asking to be removed.
• Text messages. Reply STOP to any message.
• Phone. Ask us to stop calling and we will record the request.

To exercise any of these, contact us using section 14. We will not discriminate against you for exercising a privacy right.

10. California privacy rights

If you are a California resident, you may have the right to know what personal information we collect and how we use and disclose it, to request deletion or correction, and to opt out of the sale or sharing of personal information for cross-context behavioural advertising. Reterna does not sell or share personal information as those terms are defined under California law. You may designate an authorised agent to make a request for you. We will verify your identity before acting on a request, and we will not treat you differently for making one.

11. Client patient data

When we work with a medical spa, we may process information about that spa’s patients on the spa’s behalf. That processing is governed by our written agreement with the spa and, where applicable, a Business Associate Agreement under HIPAA — not by this Privacy Policy. In those arrangements the medical spa controls the information and is the right point of contact for patient privacy requests. Protected health information is not used for our own marketing, is not sent through our business text line, and is not placed in the body of any message.

12. Children’s privacy

Reterna sells to businesses. Our website and services are not directed to children under 13, and we do not knowingly collect personal information from them. If you believe a child has provided us with personal information, contact us and we will delete it.

13. Changes to this policy

We may update this policy as our services or the law change. The effective date at the top of this page will always show the current version. If we make a material change to how we handle your information, we will take reasonable steps to tell you.

14. How to contact us

For any question about this policy, or to make a privacy request: